Definition of Traits

Ideas - A clear point, message, theme or story line, backed by important, carefully chosen details and supportive information.

Organization - How a piece of writing is structured and ordered.

Voice - The fingerprints of the writer on the page - the writer's own special, personal style coming through in the words, combined with concern for the informational needs and interests of the audience.

Word Choice - Language, phrasing, and the knack for choosing the "just right" word to get the message across.

Sentence Fluency - The rhythm and sound of the writing as it is read aloud.

Conventions - Editorial correctness and attention to any detail a copy editor would review, including:

  • Spelling
  • Grammar and usage
  • Capitalization
  • Paragraph indentation
  • Punctuation


*Reproduced with permission from Northwest Regional Education Laboratory