Secretary's Column
By Dr. Rick Melmer
Department of Education
Hello Millennials, goodbye status quo!
Things are changing. Have you noticed? If
you are a “veteran” educator (I’ll let you define the meaning of
veteran), you have probably seen some changes in how our schools
operate. I’m not talking about the bell system, report cards or
technology. I am talking about how our customers – our students
and parents – are reacting to educational policies and
procedures.
The millennial generation is sending
its children to our schools. That means that the parents of
our current school students grew up in a different
generation than many of today’s educators. On the surface,
that should not seem problematic – especially since we are
reminded that education hasn’t changed in the last 100
years. (I happen to disagree.)
However, there is something different
about our new customers. They expect things, and they
are determined to get their questions answered to their
satisfaction. Educators can no longer quote board
policies or master contracts and expect the answer to
satisfy many of our customers. You see: This generation is
used to getting results, and the people that were raised in
this generation (born in the late 70s/early 80s) have lived
in a world where the customer rules. Companies are eager
enough for business and have taken the “customer
satisfaction” mission to an entirely new level. That
translates to our schools as well.
The millennial generation is starting
to dominate our parent group. They are running for public
office, including school boards, and they are also
represented in our new batch of teachers. What is the
impact? Documents like board policy books that outline how
we traditionally handled various situations will be
questioned. Questions about discipline policies that have
been in place for years will be raised – in the name of
fairness to all students. Master contracts that pay people
for growing a year older will be highlighted and
negotiated.
The best educators know how to adapt to
changing customers. They recognize bright and capable people
and see that policies/practices may need to be modified to
adapt to a changing customer base. My hope is that you are
prepared for this exciting time in education, when we
reconsider past practices in favor of new and improved
methods of delivering our educational programs. |