Common
Advertising Strategies
Ideal Kids and Heart Strings – two of the terms used to
describe advertising techniques in this unique top-ten list.
Five
Toy-Ad Tricks to Watch Out For
The rules say that ads must show toys in a realistic way.
But sometimes advertisers use tricks to make toys look better than they
really are! Read about it in this site from Consumer Report for Kids.
How
Ads Get Kids to Say, I Want It!
Advertising aimed at kids is now more prevalent and effective
than ever. Read about it in this article.
Advertising
Images of Girls and Women
This article from Children Now website discusses how ads sell
aspirations and communicate concepts of acceptable behavior and gender
roles.
Images
of Men and Boys in Advertising
This article states that boys get consistent messages through
advertising that they must be strong and tough, and must never show
their vulnerability. |