The
Language of Advertising Claims
Using unusual terms such as "the weasel claim" and
"the water is wet claim," this essay gives a list of the
techniques advertisers employ to make claims for their products. This
selection should serve as a tool: its classification of advertisers'
promises and claims can be used to analyze and evaluate the fairness of
the language in many ads.
Photographic
Truth in the Digital Era
The old advertising slogan "Is it live or is it
Memorex?" takes on a whole new meaning when trying to separate
truth from fabrication in photos that appear to be real. This essay
gives examples of altered photos and discusses the ethics of using
altered photos in advertising.
Barq’s
Has Bite? - Techniques Used to Write TV Commercials
The purpose of this article is to get you thinking about what
kind of writing style is used for commercials.
The
Merchants of Cool Teacher’s Guide from PBS
View the video "The Merchants of Cool," available
through PBS. It provides vital background information about key media
"storytellers." Because it exposes motives and techniques, the
film is an invaluable tool for teaching media literacy. And because it
is about their world, "The Merchants of Cool" is sure to hold
students' attention and provide an excellent opportunity to engage them
in discussion.
Questions to
Ask about Media Messages
This list of questions will help students analyze media. |
