Critical Consumerism: Advertising and Teen Culture
This unit strives to make explicit the persuasive devices of
print and televised advertising so that students may analyze their
messages. Once students have done this, they compare these messages
about topics such as wealth, sex, joy and beauty with their own values.
Lastly, they will be encouraged to develop an understanding of how
advertising either reflects or influences their own behavior and value
system.
Marketing
to Teens
This comprehensive unit has seven complete lessons including an
introduction to advertising to teens, marketing tactics, and gender
roles in advertising.
Sports
Personalities in Magazine Advertising
In this lesson students identify the role of sports
personalities in advertising and understand how and why a sports
personality is used in advertising.
Buddy
Systems – Exploring Advertising and Privacy Rights of Instant
Messaging Services
In this lesson, students explore how companies use instant
messaging to sell products and services. They then write business plans
for marketing companies using instant messaging as a medium for
advertising and assess related privacy issues.
Affluenza – A PBS
Program
These lessons such as "Be an Adbuster!" and "What
are Advertisers Selling?" are based on Affluenza, a one-hour
television special that explores the high social and environmental costs
of materialism and overconsumption. The lessons can be used without the
video.
Jingles
All the Way – A Lesson about Effective Advertising Techniques
In this lesson, students explore various tactics used in
advertising by studying the advertising campaigns of well-known
companies.
Calling
All Teens . . . Exploring Product Designs and Marketing Strategies
Geared Towards Teenagers
In this lesson, students consider the marketing of cell phones
to teenagers as a springboard to designing products and related
marketing strategies aimed at specific segments of the teen market.
Magazine
Dollars and Sense – Developing Magazine Advertising Plans that Target
Teens
In this lesson, students learn how advertisers select magazine
ad space. They then act as members of marketing teams with fixed
marketing budgets to develop advertising plans for various products,
targeting a teen audience.
Advertisers
Tread Lightly; Quietly Encouraging Consumers to Spend Again
Students will analyze how one national company responded to the
recent tragedy by incorporating special messages into its advertising.
Advertising
Techniques
In this printable worksheet, students match the ad with the
advertising technique used in the ad. |
