'3-A-DAY' CAMPAIGN LAUNCHED BY DAIRY COUNCIL
An
exciting new program, 3-A-Day of Milk, Cheese or Yogurt for Strong Bones, has
been launched by the National Dairy Council and Midwest Dairy Council to
encourage people to consume at least three servings of milk, cheese or yogurt a
day to combat calcium shortages among Americans. You
may be familiar with the 5-A-Day program encouraging people to eat more fruits
and vegetables. While the two
campaigns are not related, they both are intended to make a positive difference
in the health of Americans by helping them follow the dietary guidelines. Milk,
cheese and yogurt are the only food products that will carry the 3-A-Day of
Dairy logo, and all are readily available in non-fat and low-fat varieties.
Products that carry the logo must provide at least 20 percent of the
Daily Value of calcium. According
to the Dairy Council, scientific evidence supports the healthful role of dairy
confirming it’s importance in developing strong bones, controlling blood
pressure and contributing to dental health.
According to USDA data, 75 percent of Americans do not meet their calcium
requirements. The 3-A-Day campaign
will help Americans make smart food choices that are consistent with the dietary
guidelines. For
more information, visit www.3aday.org.
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