National School Breakfast Week

Across the nation, National School Breakfast Week (NSBW) will be celebrated March 8-12, 2004.  The national theme will be “Navigate Your Day with School Breakfast”.  Anchors away!  It is time to set your course to provide balanced breakfasts that will send your student customers cruising along throughout the school day!  NSBW is an excellent time to celebrate with the students who already participate in your breakfast programs and it is also an opportune time to recruit more participants.  If your school does not offer the school breakfast, March is National Nutrition Month and therefore

 

an excellent time to promote eating breakfast at home.  No matter what the day holds for a child, one thing is for sure: breakfast will help the student navigate whatever challenges lie ahead for them.  It can make the difference between listening to their stomachs instead of to their teachers; achieving a good grade and mindlessly spacing out; running around during recess or feeling sick on the sidelines.

Be watching in January for a packet of information and activities that can be used for National Nutrition Month which will be celebrated in March 2004.  For more immediate ideas for breakfast week promotion, the School Foodservice & Nutrition, April 2003, magazine issue has recipes as well as lots of ideas and materials that can be purchased through the Emporium of the American School Food Service Association (ASFSA).

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