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CTE:
Marketing Sales & Service

Planning, managing, and performing marketing activities to reach organizational objectives.


Cluster Resources
Sequence of Courses Document
Core Standards:
Assignment Code
Course Titles
(Click on course to
view standards)
Certification Requirements

*denotes authorizations that are no longer issued, but continue to make educators properly certified for the assignment
Career Cluster Foundational Courses
10004 Workplace Technology Skills Any certified CTE teacher
22101 Leadership and Service Any certified CTE teacher
22152 Employability Any certified CTE teacher
22151 Career Exploration All certified teachers or certified school counselor
Career Cluster or Pathway Courses
12164 Marketing Principles Business Management & Administration Cluster Endorsement
Business Marketing & Management Pathway Endorsement
Marketing Cluster Endorsement
*Marketing Education
12167 Marketing Research >Marketing Cluster Endorsement
Sales, Merchandising & Marketing Research Support Pathway Endorsement
*Marketing Education
12056 International Business & Marketing Business Management & Administration Cluster Endorsement
Business Marketing & Management Pathway Endorsement
Marketing Cluster Endorsement
Finance Cluster Endorsement
Banking Services & Business Finance Pathway Endorsement
Insurance, Securities & Investments Pathway Endorsement
Sales, Merchandising & Marketing Research Support Pathway Endorsement
*Business Education
*Marketing Education
12202 Principles of Selling Business Management & Administration Cluster Endorsement
Marketing Cluster Endorsement
Finance Cluster Endorsement
Banking Services & Business Finance Pathway Endorsement
Insurance, Securities & Investments Pathway Endorsement
*Business Education
*Marketing Education
12199 Marketing Communications Business Management & Administration Cluster Endorsement
Marketing Cluster Endorsement
Sales, Merchandising, & Marketing Research Support Pathway Endorsement
*Business Education
*Marketing Education
12152 Marketing Strategies Marketing Cluster Endorsement; *Marketing Education
Capstone Experiences
80018 Youth Internships All Certified Teachers
80019 Senior Experience All certified teachers or certified school counselor
80026 Entrepreneurship Experience All certified teachers or certified school counselor
22104 Service Learning 7th-12th grade certified teacher or certified school counselor
80020 Youth Apprenticeship All certified teachers or certified school counselor


Questions? Contact Kara Schweitzer at (605) 220-3381.